Why is Google My Business Important?

 

– –    

Why is Google My Business Important?

It’s simple: Google my business will get you found locally

What is Google My Business

You know when you’re searching for a coffee shop, or maybe a dentist, and you enter the term in Google Search? Regardless of what browser you’re using, you will receive results based on your location.

These local search results are your target audience precisely, and someone you should not fail to speak to and focus.

The local search results are critical to having your website found, and crucial in the process of getting the customers to review your business. When you type in your internet search, regardless of the browser you may be using, you will receive the results based on your location. Widely popular Google Place’s, also use Google my Business and make it so much easier to find information about your business online.

When you think about it, it is crucial for your business to be a part of GMB, primarily if getting found in the local search is your goal. A fully complete and efficient Google My Business page will do wonders at improving your exposure, traffic, conversions and business revenue, for both your online and offline operation.

If you are serious about rising to prominence when it comes to the local search, you need to have your business listed with Google my Trust. A properly optimized GMB page will do wonders for your online success, and your offline operation as well.

The vitally important step is ensuring that your Google Page is entirely accurate and complete, optimized to capture attention and drive conversions. Having a successful Google Page will improve your rate of engagement with your audience as well as the number of visitors you’re getting at your physical location. A high-quality Google My Business page will inevitably increase the success of both your offline and online operations.

When users search for a particular product or service, it is the local businesses that dominate and show most prominently in the SERPs. Google will also display markers for the lucky few, as well as their addresses, phone numbers and location.

 

Google My Business (GMB) Page Setup

Setting up a GMB page is more accessible than most make it out to be. It’s completely free to set up and will fully enable you to appear in the local search results and for all queries for specific searches related to your products and services.

Firstly, let us ask you: have you claimed your page yet? If you haven’t done it already, the easiest way to go about it is to do a quick search on Google Maps to see if there’s a page for your business already created.

In case it’s not, let’s get to work! Sign in with your Google and create one using the creation interface Google has designed to be very simple and straight-forward. Get your profile up to a completed status, and then verify it through a phone call or postcard code. Make sure to confirm your listing, as failing to do it will prevent you from reaching 100%. Here are some suggested items you must have before you get started.

  • Website – one page if needed
  • Lots of images of your business and location
  • Videos
  • Contents
  • Posts

 

Optimizing Your Google My Business Page

Optimizing your GMB is as important as creating one. The online presence of your business depends on this step, and how well you execute it. If you want to rank higher positions in local SERP – Search Engine Results Page, you need to do it the right way. As the primary goal of Google is to help people find businesses close-by, the closer you are to the searcher, the higher you show up on the search results.

To optimize successfully, list your business on other directory listings such as Yelp, Trip Advisor, City Search, and other smaller, high-quality websites. Make sure your NAP-

  • Name,
  • Address
  • Phone

All three elements must be consistent across all of these websites for the best result in the SERP – Search Engine Results Page, as Google is crawling information on these websites to determine the reputation of your business as well.

Besides that, it’s essential you make sure to add high quality, relevant images that are 100% unique and relevant to your business. More than just attracting customers, these images improve your Google My Business ranking significantly, next to your description, business name and more.

SEO – Search Engine Optimization is changing quite rapidly. Stay on top of it by implementing the tips above, and create a prominent Google My Business presence that will be bringing in traffic, conversions and sales for years to come.

You are a business owner or a freelancer or a self-employed and want your business found in the local searches, you have come to the right place. We can be of immense help to get you ranked in Google three-pack. We offer value-based programs, and you will surely benefit and stay ahead of your competition.