Table of Contents
- 1 Astra Security and Digital Marketing
- 1.1 Website Security and Cyber Security
- 1.1.1 Understanding the uses of website and cybersecurity
- 1.1.2 1. Application Security
- 1.1.3 2. Information Security
- 1.1.4 3. Disaster security
- 1.1.5 4. Network security
- 1.1.6 5. Use of Software or shareware
- 1.1.7 6. Domain
- 1.1.8 7. VPN
- 1.1.9 8. IP Address
- 1.1.10 9. Hacking
- 1.1.11 10. SSL
- 1.1.12 11. Zero-day or zero-hour attack
- 1.1.13 12. Cryptography
- 1.1.14 13. Encryption
- 1.1.15 14. Decryption
- 1.1.16 15. Identity Theft
- 1.1.17 16. Password attack
- 1.1.18 Affiliate Disclosure
- 1.1 Website Security and Cyber Security
Astra Security and Digital Marketing
I am a digital marketer and started freelancing recently. It is my endeavour here to share what website security and cybersecurity are and how it is related to digital marketing. Before I go ahead and share my knowledge, it is essential to understand the background of security. I was also associated with the promotion of cybersecurity apps to help end-users protect their tech-assets, such as computers and mobile apps
We all believe in safety in all areas of our lives. Be it your personal belongings, assets, or public properties, and you want to make sure that you protect them from being stolen or pilfered or sabotaged. Everything you own has a value, and you have invested in acquiring them. So you will safeguard or ensure proper security fencing is in place so you can have peace of mind.
Now, we have entered into the word of the internet or in short cyberspace. You have adequate knowledge of what cyberspace is, but since you don’t own it, you probably have not secured it. You have access to your internet obtained through internet service providers(ISP).
These ISP providers have created their security, and you use them for accessing data or information. However, data access and search data on the internet is not free from people who have ulterior motives that may cause harm to you. Don’t lose the analogy of your personal belongings, including your home. You secure them, and it is no different here in terms of securing your access to the internet or cyberspace.
Website Security and Cyber Security
The real definition of cybersecurity under website security context is protecting your computers, networks, data and programs that you have from being attacked or targeting unauthorized access for exploiting your assets or data you own or have in your systems. In most cases, no one pays attention until you find out that your computers or systems protection has given way to unauthorized access.
Understanding the uses of website and cybersecurity
1. Application Security
We all have downloaded software or apps on our computers to perform various functions. When you acquire them or download as free software (shareware), application developers often have areas that become vulnerable to cyber threats. Usually, the hackers target big-name companies as their target, so they inject malware into their system that ultimately may find a way on your systems.
Therefore, it is necessary to maintain a high-level approach to keep the bad guys from targeting, and they usually provide patches to remove any potential threats. It is imperative that you always update your apps when prompted. Ignoring the update alerts may often cause unwanted hardships to you as an end-user.
2. Information Security
You have to protect your identity when you are surfing or using the online methodology for transacting business. Failure to have proper identification protection may result in your compromising your data. One of the areas that you must ensure you cover are identification authorization, user and password authorization and encryption of your data.
3. Disaster security
Most companies create alternate plans and establish security credentials to deal with disasters. For a common man, disaster recovery could be in the form of a computer crash, and you get logged out.
4. Network security
It is one of the areas that can be a cause for many network issues. You are on some network, and you need complete protection from hacks and security threats. Some of the notable network threats are anti-virus, anti-spyware, anti-malware, firewall to prevent unauthorized access, zero-day and zero-hour attacks, often fixed through patches and virtual private network (VPN) for remote access.
You are in the knowhow of using online access and the impact of cybersecurity. Besides using search methods to get data or information, you also visit websites. For all purposes, you may have your website for providing information on your products and services. I will share and enlighten you with some of the pitfalls you may experience with websites.
By now, you have learnt about cybersecurity and what it is all about. You should always be aware and be on alert always. While on the subject, let me share with you some of the definitions used by cyber technologists.
These are programs or apps that end-user downloads to their computer for performing various intended tasks. Examples are Windows, Microsoft, Adobe and many more. It is in this software you tend to get zero-day or zero-hour attacks. Developers are on the job to rectify them by providing patches that must be updated when you get an alert. Ignoring is not an option.
In the cyberspace, we use the word domain and usually linked to the internet domain with an IP address
It is the Virtual Private Network secured by using individual security and encryption parameters. Only authorized users are allowed to use the network, and there are data protection and no interception. Remote networks use it, so end-users may or may not be in one location. They could be working from a remote location.
8. IP Address
It is similar to your home or business address for communication and delivery of your mail. In the cyberspace, world wide web (www) assigns an IP address. It follows a specific, well-defined protocol. It contains numerals and connects to a computer communication network.
I call it an attempt to steal or rob or trespass into someone’s assets. In computer terminology, it is an attempt to have unauthorized access to a computer or network system illegally to disrupt or destabilize the computer systems. There are various types of hackers. Professional hackers hack to ensure their operations are hack-proof and maintain the security for the company. In most cases, you identify hackers as villains.
Decoded as Secured Sockets Layers. It allows the transmission of data in a secured internet connection between two systems. It safeguards from transmitting any sensitive data and thus preventing hackers from reading or decoding your potential personal information. Search engines have made this security feature a standard requirement for all website owners. Google has modified their algorithms to provide security to end-users.
Hence, their visits to websites with SSL are safe and secured. If you notice a website starting with http://, it means the site is not secure. It will create an alert to end-user about website security. If you access a website that starts with https://, it denotes that the site is secured and will have a lock symbol on the browser.
11. Zero-day or zero-hour attack
As explained above, it is this attack or threat that exploits a vulnerability in a computer application. In layman’s words, there is zero-hour or day when the vulnerability is discovered and is in the public knowledge and the first threat or attack.
There are occasions when you need data protection during communication. You want to secure to prevent unauthorized access to confidential data during transmission over the network. There are two aspects to cryptography-encryption and decryption.
When you transmit the secured and confidential information, the data so transmitted is converted into a coded script or an unrecognizable message. One cannot decipher the coded message over the network when they use a high degree of encryption using unique algorithms. These are also known as key algorithms.
The opposite of encryption takes place here. The receiver of secured and protected data gets converted into a readable and recognizable message. It retains the original message and is called decryption. Once again, use the keys are used to decrypt the encrypted message.
15. Identity Theft
It is now a common occurrence, and one has to take max precautions to avoid their data and identity from being stolen or compromised. It occurs when another person impersonates another person’s data to commit fraud and crimes. Type of identity thefts is in financial, social security, the insurance industry, drivers and passport identity. It has become a menace, and many get victimized on an involuntary basis. You end up getting your accounts compromised and leave you totally in a financial mess.
16. Password attack
It is the key to your vault where you store your passwords and not having a strong password can lead to a password attack. The hackers are always on the lookout for your password combination. Some of the techniques are the brute force and keystroke attacks. Our habit is to create simple passwords and not realizing the hackers will use simple software to decrypt the passwords.
Get used to virtual keyboard strokes instead of regular keyboards. It is best to use a combination password with numerals, characters cap and uncapped letters and characters. Create a secure password vault to protect your passwords. Best advice – Don’t share your passwords.
There are other types of attacks in cybersecurity. They are Breach, exploit, virus, malware, ransomware, bots, phishing and spear-phishing and many more. Some of them can cause enough damage and denial of service to your devices.
You may now be wondering with all these various none too positive use of online or internet, should we give up and become a recluse. The answer is no, and we have to be alert and take precautions at all times. “Remember, prevention is better than cure.”
The question is, How do we know we are protected?
All of the above explanations is a start, and you are continually debating even then.
Before the internet, our lives were smooth and free from any intrusions into our personal lives and identity. We were careful about getting robbed and mugged. Now the story or scenes have changed.
You have to protect yourself, so before you log in, shop online, email, or share your personal information, be aware of the potential risks. Here is a link that you can read to ensure you have enough safeguards. https://bit.ly/2yWBGsM
How does one find out which is the best cybersecurity tool in the market place?
Many cybersecurity tools are available, and your primary goal is dependent on where and how you intend to use it. Incorporating most of the areas described above in the cybersecurity environment should be a useful first step.
In today’s blog, my focus is on new cybersecurity software, and my detailed study will focus on Astra.
Let’s see what Astra is all about.
Astra is a cybersecurity company that has a mission to make security simple and plug-n-play for business in the modern era. Astra opines cybersecurity is scattered. Users are often confused and not sure of the options – an anti-virus, firewall, malware protection, secured servers and mobile app protection. Ultimately a business owner wants to focus on running his business and not get distracted with all these cybersecurity terminologies. They want a solution that is robust and free from any threats and attacks.
To quote, “Astra’s vision is to make cybersecurity a five-minute affair for businesses. It’s a promise to the business owner that their business would be secure without any ifs and buts”. Using Astra for a business, the message was clear – be secure, and no questions asked.
To get detailed security features of Astra, here is a link for the complete suite under one roof. (https://www.getastra.com/features)
Astra offers you nothing but the best, and there are no compromises when it comes to security for your business. The pricing options are comparable and affordable. Once again, Astra does not compromise on what is best suited for your business. Check it out here (https://www.getastra.com/pricing)
Check out the web solutions and resources, and many website owners want to ensure it gives them the security they need. The solutions offered and security audits offered is something extraordinary and unique. They include solutions and security audit for WordPress, Magento, Opencart, Prestashop, Drupa, Joomla and Moodle. ( https://www.getastra.com/s/resources/)
Astra is a product that I have done intense research and strongly recommend to give it a try. Last but not least, having an Astra Trust seal is a shield of security.
Some of the benefits of Astra Seal Security demonstrates that the user is
• Security-Conscious company,
• Increased customer confidence
• Less shopping cart abandonment
• Increased conversions for website owners
Astra has recently has made the seal more dynamic. Users can, when hovering over the seal, will see complete website scanning including firewall, the health of your website and Malware scanning. The Astra seal of trust – Get the Astra Habit, Get it here.
My reinforcing thought – Fostering a Cybersecurity Mindset with your subscription with Astra.
I am an affiliate and represent many digital marketing affiliate products on my website products.oreonis.com. It also my intention to place advertisements or promotions on my website that lets me earn advertising fees or commissions. I also affirm that I include only those products and or services that I have tried and researched and consider them useful and functional.