Questions You Want To Know

SEO is a digital marketing term, and Search Engine Optimization(SEO) is one of the components. It is a processor to generate traffic to a website, and with proper optimization, the site ranks better gradually in the search engine results page (SERP) organically. In other words, there is no payment for getting traffic to a website. Digital marketers use a variety of strategies to accomplish SEO goals, such as relevant and contextual contents, Build contents around applicable and relevant keywords matching the industry, category and or market you are targeting.

SEO standards are dynamic, and changes are quite frequent. It can impact your ranking when search engines update their algorithms. Your marketer must monitor your website regularly, and it is not a one-time optimization. It is an ongoing process that customers must be made aware through the submission of periodic analytic reports.

At Oreonis, we follow a holistic digital marketing strategy, a combination of maintaining the best quality website and practicing sustainable SEO techniques. We deploy both on-page and off-page SEO.  So, in the long run, you get everything you needed to succeed – more traffic, better sales, and higher ranking in search engines.

SEO and or PPC both can be both better as it depends on the situation, business objectives and the market conditions. SEO is an organic process, and if done right, it can provide better results than a pay per click (PPC) search.

Pay-per-click (PPC) is commonly used to drive traffic by running ads and paying a  fee every time you click as an ad. SEO is a long drawn process and may take time to produce results, and often, clients want quick results by a paid search option.

Digital marketer has to understand the needs of the client and create a strategy that is beneficial to the client. It can be PPC all the way or a combination of SEO and PPC. The market dictates and the marketer often relies upon the analytics to determine which options are best suited.

PPC or paid ads, when optimized and influenced by SEO, will appear on the top of search results. The optimized SEO will appear in organic search results. If done correctly, both PPC and SEO may work well if properly integrated.

A simple SEO strategy starts with a website audit that provides a thorough website assessment listing areas for improvement and site map. The second step is keyword research necessary to optimize your website content. Organizing your contents with proper title, meta description and headline and sub-heading tags will lead to website optimization.

SEO acronym is known to most businesses, and they all understand the basics of what SEO is. Search engines now focus by organizing the content based on topics. In other words, they know the user’s intent when searching. The older concept was creating content for the keywords; customers were using for search. The optimizing process around topics, then having keywords within the text was viewed by search engines and thus helped in ranking well, especially when users were searching with long-tail keywords

Keyword research is a science. It is a process to find search terms which users enter into search engines. Over some time, search engines have made several updates to the algorithms to understand users intent while entering long-tail keywords. Search engines accordingly rank the websites that follow the latest updates.

Keyword research focuses on topics people care about, and if applied with the correct approach, it will be a useful exercise for the marketer. The focus is more on the topic, followed by the relevant keywords.

Here are some tips for keyword research.

Prepare a list of contextual topics based on the niche.  Stack those topics that are relevant and choose the proper and specific keywords.

Understand your customer and their buyer persona. List out the topics that your users would use in a search, and you want your business to be found in the search.

In the current scenario, SEO’s are following new trends that will make SEO techniques relevant and become popular. Search engines such as Google is racing towards mobile and speed-focused efforts. It will be reflected in the coming years.

Let’s list them in their order of importance:

1. Mobile Indexing: the Search engine will use mobile versions of your website pages for indexing and ultimate ranking. Marketer’s role is to build mobile-friendly websites.
2. Page loading speed: Search engines are now all about the UX experience where page loading speed is critical and essential.
3. Brand: Search engines are focusing on online brand mentions in its search algorithms. It follows the brand entity where it can identify good from the bad. So, online reputation, trust and reviews matter a lot in ranking.
4. GDPR is the European Union privacy regulation and is known as The General Data Protection Regulation. The end-users collect the information and not the owners or companies. The owners can request the information that is collected. Search engines are planning to introduce this into their analytics.

It is like going for a job interview. What if you have know-how but no experience? Will that will be a cause for rejection? Not in my opinion.  As Bruce Lee said, “ I fear not the man who has practised 10000 kicks once, but I fear the man who practised one kick 10000 times”. In other words, it is the mastery of the subject.

Also ranking on top of the search engine organic or paid, does not make the agency an expert.  You have to do due diligence and research about the SEO agency. Some factors can help a client decide about dependability, such as criteria elicitation, working along with a professional SEO team, strategy, and execution. Even working with an outsourced agency at the start should be considered.