- 1 Questions You Want To Know
Questions You Want To Know
Knowledgebase – FAQ on SEO. It may not answer all your questions.
I hope it helps.
What does SEO stand for?
SEO standards are dynamic, and changes are quite frequent. It can impact your ranking when search engines update their algorithms. Your marketer must monitor your website regularly, and it is not a one-time optimization. It is an ongoing process that customers must be made aware through the submission of periodic analytic reports.
At Oreonis, we follow a holistic digital marketing strategy, a combination of maintaining the best quality website and practicing sustainable SEO techniques. We deploy both on-page and off-page SEO. So, in the long run, you get everything you needed to succeed – more traffic, better sales, and higher ranking in search engines.
Which is better, SEO or PPC?
Pay-per-click (PPC) is commonly used to drive traffic by running ads and paying a fee every time you click as an ad. SEO is a long drawn process and may take time to produce results, and often, clients want quick results by a paid search option.
Digital marketer has to understand the needs of the client and create a strategy that is beneficial to the client. It can be PPC all the way or a combination of SEO and PPC. The market dictates and the marketer often relies upon the analytics to determine which options are best suited.
PPC or paid ads, when optimized and influenced by SEO, will appear on the top of search results. The optimized SEO will appear in organic search results. If done correctly, both PPC and SEO may work well if properly integrated.
Where do I start my SEO strategy?
SEO acronym is known to most businesses, and they all understand the basics of what SEO is. Search engines now focus by organizing the content based on topics. In other words, they know the user’s intent when searching. The older concept was creating content for the keywords; customers were using for search. The optimizing process around topics, then having keywords within the text was viewed by search engines and thus helped in ranking well, especially when users were searching with long-tail keywords
How to do keyword research?
Keyword research focuses on topics people care about, and if applied with the correct approach, it will be a useful exercise for the marketer. The focus is more on the topic, followed by the relevant keywords.
Here are some tips for keyword research.
Prepare a list of contextual topics based on the niche. Stack those topics that are relevant and choose the proper and specific keywords.
Understand your customer and their buyer persona. List out the topics that your users would use in a search, and you want your business to be found in the search.
Which SEO techniques are popular?
Let’s list them in their order of importance:
- Mobile Indexing: the Search engine will use mobile versions of your website pages for indexing and ultimate ranking. Marketer’s role is to build mobile-friendly websites.
- Page loading speed: Search engines are now all about the UX experience where page loading speed is critical and essential.
- Brand: Search engines are focusing on online brand mentions in its search algorithms. It follows the brand entity where it can identify good from the bad. So, online reputation, trust and reviews matter a lot in ranking.
- GDPR is the European Union privacy regulation and is known as The General Data Protection Regulation. The end-users collect the information and not the owners or companies. The owners can request the information that is collected. Search engines are planning to introduce this into their analytics.
How to Find a Dependable SEO Expert
Also ranking on top of the search engine organic or paid, does not make the agency an expert. You have to do due diligence and research about the SEO agency. Some factors can help a client decide about dependability, such as criteria elicitation, working along with a professional SEO team, strategy, and execution. Even working with an outsourced agency at the start should be considered.
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We chose the most frequently asked questions and answered them based mostly on our own experience. However, if you still like answers on other topics, a or you would like to reach out to us, feel free to drop in an email or connect with us online. We will attempt to answer them to the best of our ability.